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About Us

We're an established website development and internet marketing company. Our expert team specialises in providing website solutions to businesses throughout South Western Sydney. We have the experience, capabilities and resources to deliver high-quality website marketing solutions!

Effective Website Solutions Provider

Hello. We are FX Web Studio and we provide effective website solutions for businesses including web design, website development, search engine optimisation and social media marketing. We specialise in trades and related industries to leverage internet technologies to help them grow their businesses!

We are established.

We are established.

Our business started in 2003 by Andrew and Jessica Micallef. It is a family-owned business comprising of four website specialists. Over the past 15 years, we have built a strong client base. While many “young” website developer start-ups may come and go, we are here to stay.

We are experienced.

We are experienced.

Over the past 15 years, we have worked on hundreds of website projects. Our team has over 50 years website development experience between each team member. We have seen how the internet has changed business during this time and we know what works.

We are Australian.

We are Australian.

Our business is located in Castle Hill - within The Hills District of Sydney, NSW. We are based in Australia and we do all of our work in-house. Since we are Australian, we understand the local market and how to reach our fellow Australians.

We love what we do!

We love what we do!

Our business is not something we just do – it is what we live and what we love. We have a passion for all things web! And we love nothing more than sharing our passion with clients who are passionate about their business.

Our Team

Jessica Micallef

Internet Marketing View Details
Jessica Micallef

Jessica Micallef

Internet Marketing

Jessica is the face of FX Web Studio and she’s been behind all operations since day dot. With skills in web development & design, photoshop, marketing and teaching, Jess has 14 years of experience in the web sector. Having worked within various businesses, she’s helped each of them grow their client bases and thrive in their respective industries. Originally in web development, then moving onto marketing, to now being involved in project management, she really is a multi-talent. Highly ardent about helping others and giving them a platform for business growth, Jess loves working with clients and developing plans that allow their ventures to succeed. When offline, she enjoys basketball, cooking, photography and learning about and understanding other cultures through travel.

Don’t stop when you are tired, stop when you are done – Unknown.

Andrew Micallef

Internet Marketing View Details
Andrew Micallef

Andrew Micallef

Internet Marketing

Andrew specialises in SEO, where he develops strategies that get clients’ websites on to page one of search results. He also works on improving their conversion rates and thereby increasing sale leads. He also has a strong background in business analysis and process development. Having a passion for all things web, Andrew has created an environment that has promoted the perfect mix of hard work, teamwork and enjoyment. His downtime consists of travelling, spending time with family and exploring different cuisines.

Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skilful execution; it represents the wise choice of many alternatives – William A. Foster.

Belinda Baynes

Website Development View Details
Belinda Baynes

Belinda Baynes

Website Development

Belinda attends to clients’ needs and develops online strategies consistent with their brand, allowing them to achieve both their short and long-term objectives. She excels in all aspects of design, from simple website updates, to complete print and online rebranding, to full e-commerce websites that involve integrated online marketing strategies involving SEO and Social Media Marketing. She loves the fun, team-player atmosphere of FX Web Studio, emphasising how having the designers/developers and the marketers in the same workspace allows maximum collaboration and discussion on the best way to help a business. Away from work, she enjoys horse riding, family time, and everything art and design!

Cassidy Cross

Social Media Marketing View Details
Cassidy Cross

Cassidy Cross

Social Media Marketing

Cassidy creates blog posts, content and captions for client’s websites and social media profiles. She is a meticulous writer who loves the opportunity to research and understand how consumers interact with the online market. Cassidy is currently in her penultimate year of a marketing and media degree and enjoys developing her understanding of the industry in the working environment. Having danced at a high level in Europe, Cassidy is a perfectionist and loves how her role at FX Web Studio challenges both her analytical and creative capacity. In her spare time, she enjoys travelling with friends and family and playing with her dog Pablo.

Majella Tesoriero

Website Development View Details
Majella Tesoriero

Majella Tesoriero

Website Development

Majella’s roles are concerned with sales and communications. She is skilled in many disciplines, having been involved in running businesses and working as a manager in various places, to having attended Colne Performance and Arts College in England for acting and dance. She acted in ‘A Chorus of Disapproval’ with Jeremy Irons and was a renowned DJ In Australia for many years. She also attended university at Long Island, New York, studying literature and environmental studies. She likes the family-like nature of FX Web Studio and is inspired by the vision Andrew has for the company. In her downtime, Majella enjoys horse riding, ballet and dance, politics and current affairs, cooking, reading, and most importantly, good wine.

Good enough is never good enough! – Unknown.

Ethan Kisaboyun

Technical Support View Details
Ethan Kisaboyun

Ethan Kisaboyun

Technical Support

Ethan excels in all things computers. He is involved in IT support, website development and testing. He enjoys the social ambience of FX Web Studio, highlighting the way he is always learning due to the collaborative nature of the workplace. Ethan’s capabilities expand far and wide, so much so that he creates custom PC’s and enjoys developing video games in his spare time. Watch out Call of Duty.

Volkan Tamcelick

Search Engine Optimisation View Details
Volkan Tamcelick

Volkan Tamcelick

Search Engine Optimisation

Volkan assists with search engine optimisation and resolving on page issues. He enjoys developing his skills, particularly noting that FX Web Studio offers a safe space for him to discuss his love for kebabs and what makes or breaks a good garlic sauce. In his down time, Volkan enjoys building his own PCs, listening to music, getting active and being social.

Wake up with determination, go to bed with satisfaction – Unknown.

Thomas O’Neill

Blogging & Copywriting View Details
Thomas O’Neill

Thomas O’Neill

Blogging & Copywriting

Thomas writes blogs and other types of copy for various of platforms. He is an avid creative writer who is proficient in numerous categories and enjoys marketing via blogs, having a talent in engaging a specific audience. Thomas has a background in business administration and a strong interest in the contemporary business environment and understanding the wants of consumers. He likes the way the FX Web Studio culture is largely about working collectively and how it offers him a platform to grow and learn. Thomas loves to read and enjoys all kinds of sport, being particularly skilled at reading the sports section of the newspaper.

Why Choose Us?

We listen to you.

We take the time to get to know your business and understand your online objectives. This helps us find the right solution for your business.

We take a strategic approach.

Our competitors may focus on web design, SEO or PPC advertising alone. We’re different. We employ the best strategies for your business.

We have an awesome team!

We are passionate about all things web – we love what we do! Our team is experienced, creative and professional. We think outside of the square.

We make it easy for you.

We take a sensible and practical approach to managing your online presence. We don’t muck around and we keep things simple.

We take care of everything!

This means you deal with one company for your website, search engine optimisation, social media marketing, domain names and website hosting.

We are an Australian company.

Don’t risk your business with an unknown overseas company. We understand your market and we are subject to Australian legislation.

Keep up to date with the latest in Web, SEO and Social Media



Thank you for your interest in contacting us.

This is a message for companies or individuals offering web design, web development, SEO, SMM, Internet marketing or other web services.

We are not interested.

We do NOT outsource our work to any other company, whether overseas or in Australia. We do ALL of our work IN-HOUSE and we do NOT want to hear from you about your services.

Please note if you decide to ignore this notice and proceed to email us, you are sending us SPAM. According to Google, spam is UNSOLICITED messages sent over the Internet for the purpose of advertising. It is also known as junk mail - and we do NOT appreciate junk mail!

According to the Australian Spam Act 2003, you are NOT permitted to email me without my consent. You can read the fact sheet about spam - issued by the Australian Government. If you proceed to forward your email to us, we will proceed with the following:

  • Lodge an official complaint with the Australian Communications & Media Authority.
  • Report your email address as spam to Gmail, Outlook.com (Hotmail) and Yahoo! Mail.
  • Report your server's IP address to over 100 blacklists.
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Type of project

Select the services that you think you might need, this will help us understand your long-term business goals and objectives.

We beautifully hand-crafted responsive websites. From simple sites to ecommerce stores and custom functionality.

We can give your website a fresh new look by implementing cutting edge web technologies, converting visitors to customers.

Bring quality & quantity visitors to your website, improve rankings for competitive keywords, get found on Google and generating new business.

Bring your brand to life, drive customer engagement and increase sales opportunities. Content creation, curation and profile management.

We develop an effective brand strategy to give you a major edge in your market. From logo, to websites and digital marketing.

Need content written for your website, SEO or marketing campaign. Our copywriters can create content that your audience will love.

Every brand has a story to tell, we can bring yours to life. From professional video to instructional animations - we can do it all from start to finish.

Create the right impression with design that represents your brand and looks incredible. From logos to social media posts, we create to suit your needs.

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