We are established.
Our business started in 2003 by Andrew and Jessica Micallef. It is a family-owned business comprising of four website specialists. Over the past 15 years, we have built a strong client base. While many “young” website developer start-ups may come and go, we are here to stay.
We are experienced.
Over the past 15 years, we have worked on hundreds of website projects. Our team has over 50 years website development experience between each team member. We have seen how the internet has changed business during this time and we know what works.
We are Australian.
Our business is located in Castle Hill - within The Hills District of Sydney, NSW. We are based in Australia and we do all of our work in-house. Since we are Australian, we understand the local market and how to reach our fellow Australians.
We love what we do!
Our business is not something we just do – it is what we live and what we love. We have a passion for all things web! And we love nothing more than sharing our passion with clients who are passionate about their business.
Jessica is the face of FX Web Studio and she’s been behind all operations since day dot. With skills in web development & design, photoshop, marketing and teaching, Jess has 14 years of experience in the web sector. Having worked within various businesses, she’s helped each of them grow their client bases and thrive in their respective industries. Originally in web development, then moving onto marketing, to now being involved in project management, she really is a multi-talent. Highly ardent about helping others and giving them a platform for business growth, Jess loves working with clients and developing plans that allow their ventures to succeed. When offline, she enjoys basketball, cooking, photography and learning about and understanding other cultures through travel.
Don’t stop when you are tired, stop when you are done – Unknown.
Andrew specialises in SEO, where he develops strategies that get clients’ websites on to page one of search results. He also works on improving their conversion rates and thereby increasing sale leads. He also has a strong background in business analysis and process development. Having a passion for all things web, Andrew has created an environment that has promoted the perfect mix of hard work, teamwork and enjoyment. His downtime consists of travelling, spending time with family and exploring different cuisines.
Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skilful execution; it represents the wise choice of many alternatives – William A. Foster.
Belinda attends to clients’ needs and develops online strategies that are consistent with their brands, allowing them to achieve both their short-term and long-term objectives. As a holder of a B. Design (Hons) from the University of Technology, Sydney, Belinda excels in all aspects of design, from simple website updates, complete print and online rebranding, to full e-commerce websites that involve integrated online marketing strategies involving SEO and social media marketing. She loves the fun, team-focused atmosphere of FX Web Studio, emphasising how having the designers, developers and marketers in the same workspace allows for collaboration and discussion on the best way to help the business. Away from work, Belinda enjoys horse riding, family time and delving into everything art and design!
Majella’s roles are concerned with sales and communications. She is skilled in many disciplines, having been involved in running businesses and working as a manager in various places, to having attended Colne Performance and Arts College in England for acting and dance. She acted in ‘A Chorus of Disapproval’ with Jeremy Irons and was a renowned DJ In Australia for many years. She also attended university at Long Island, New York, studying literature and environmental studies. She likes the family-like nature of FX Web Studio and is inspired by the vision Andrew has for the company. In her downtime, Majella enjoys horse riding, ballet and dance, politics and current affairs, cooking, reading, and most importantly, good wine.
Good enough is never good enough! – Unknown.
Ben assists with search engine optimisation, blogging and copywriting. He enjoys learning about every aspect of his work and is always eager to assist with any other tasks and absorb information. In his spare time, Ben enjoys going to the gym, reading classic novels, hanging out with friends and collecting whatever vinyl records he can find.
The things which are most important don’t always scream the loudest – Robert J. L. ‘Bob’ Hawke.
Marko is primarily concerned with IT, tech support and website development. Marko is very keen to see the company grow and is proud to be a part of the team. Marko is also an avid writer, writing screenplays and novels in his spare time. As well as this, Marko enjoys listening to classic rock and discussing history and literature with his friends.
We have to continually be jumping off cliffs and developing our wings on the way down – Kurt Vonnegut.
Why Choose Us?
We listen to you.
We take the time to get to know your business and understand your online objectives. This helps us find the right solution for your business.
We take a strategic approach.
Our competitors may focus on web design, SEO or PPC advertising alone. We’re different. We employ the best strategies for your business.
We have an awesome team!
We are passionate about all things web – we love what we do! Our team is experienced, creative and professional. We think outside of the square.
We make it easy for you.
We take a sensible and practical approach to managing your online presence. We don’t muck around and we keep things simple.
We take care of everything!
This means you deal with one company for your website, search engine optimisation, social media marketing, domain names and website hosting.
We are an Australian company.
Don’t risk your business with an unknown overseas company. We understand your market and we are subject to Australian legislation.